Branding Project + Yellowhammer Concessions
Yellowhammer Concessions is a food and beverage company based in Tuscaloosa, Alabama. This company manages concessions at Bryant Denny Stadium and Tuscaloosa Parks and Rec. As the company looks to expand, they needed a brand. I worked with the client to develop a brand and logo that could grow with the company. What was the vision for the logo? Yellowhammer is the state bird and also popular chant for Alabama fans, and the company started with lemonade stands in the stadium. The logo was born.