Jessica Sheehy, Jackson Hole marketing blog

Why Instagram Stories Need to be Part of Your Strategy

When Instagram Stories first came out all anyone could talk about was how Instagram had copied Snapchat, but what really happened, Instagram came out with a better version of Snapchat…And for businesses too!

Stories could be your ticket to boosting brand awareness, gaining more followers, and improving your sales! Whether you want to share fun and lighthearted content, promote a marketing campaign, or even drive ecommerce sales, you can do it all with Instagram Stories for business. There are great benefits to using stories and it’s features and effects so to help you get your mind around why you need them, I’m explaining my top reasons why stories need to be a part of your Instagram strategy.


Let’s talk about the stats first. Instagram stories has over 400 million daily active users. More than Snapchat and a number that can’t be ignored - making it one of the fastest growing platforms, ever! A huge amount of eyeballs on the platform.

Instagram Stories are the perfect way to reach new audiences and showcase your brand, business, and products to an already engaged audience. Engagement rates for Instagram Stories are already high, with Instagram revealing one in five stories gets a direct message from viewers.

Explaining the passion behind your brand and why you love it so much can help create raving fans for your business! People love buying from people and knowing they’re part of something bigger, here’s where your Instagram Stories helps everyone understand more about you.

With Instagrams algorithms regularly changing, and regular tweaks to who appears in your newsfeed, some users have noticed their engagement rates have dropped.

The best part of Instagram Stories is that you’re continually engaging with your audience, keeping your brand top of mind.


Give your audience a sneak peak or a behind the scenes look at what your are working on. This gives your followers a sense of exclusivity and everyone loves to feel special. Create hype around what you are working on or upcoming products and help drive sales.


You can’t forget the fun factor. Instagram stories are fun! This is your chance to rock out your personality and show the world what makes you unique. While I preach a cohesive Instagram aesthetic that is consistent and engaging, Instagram stories allow you to step away and have a little fun.

Do you need help with your Instagram strategy? Reach out to Jessica.

Jessica Sheehy