Practical Marketing Advice
Straight forward practical marketing advice you can use to grow your business. A few things you can do and over time will accumulate to success. There’s no getting around it, marketing is hard work, but you just got to get in there and do it.
GET YOUR BRAND ON POINT
Branding goes way beyond just a logo or graphic element. In short, your brand is the way your customer perceives you. It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out and strategic plan.
Be sure your brand message is clear to your customers, not just your branding, but your overall brand experience. Brand elements need to be consistent across all platforms and promotional collateral.
KEEP IT SIMPLE
It’s easy to get caught up in the latest and greatest then veer off track, but as Don Draper says “keep it simple but significant.” I love this because it couldn’t be more true. I have already mentioned the importance of brand messaging and consistency, but until you can get the fundamentals down why keep adding to your marketing mix.
Create consistent brand experiences on and off line. Choose the marketing platforms you can do best and will represent your brand best. Share your message consistently.
Collaborations can be a serious boost to your bottom line when done right. Find a business or brand that you share like-minded customers with that is complimentary to your brand and approach them with a mutually beneficial agreement. Create a value add or bundle deal that is exciting to both then promote. Most likely, other small businesses are also looking to collaborate.
I know you are probably thinking blogs, articles, and social media. While yes this is what I am talking about, but content marketing is so much more than that. Content marketing is all about providing value and giving something to the audience in order to build trust. Be the resource for your customers.
What small business owners need to realize is that 70% of customers would rather learn about a company through an article over any kind of advertisement. Utilize content through your website, email and social.
Tell your story on your own terms in your own voice on one of the most popular, fastest growing social networks. Think about educating, inspiring or entertaining your audience. Sharing your unique why and simply being you is your single greatest advantage. Once you have defined your brand message, create an Instagram strategy and start posting. Remember, as I always say, don’t post just to post, and think about engaging your followers with stories.
Need more help or advice advancing your marketing strategy or managing content and social media contact Jessica.